ADVERTISING & BRANDING
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Led the transformation of an established Chinese brand into a brand tailored for the European audience. This included a complete redesign to align with European market expectations — from a new visual identity and logo to a full brandbook. Developed and launched new campaigns, crafted a brand video, and created a fresh brand slogan. Multiple creative projects were executed to ensure consistency and resonance across all touchpoints.
Photoshop - Illustrator
www.prinxtire.eu
*Work created while collaborating with creative agencies.