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BKT

Teaser BKT. The initiative highlights the new products showcased at the stand. To maximize engagement, teaser videos will be complemented by a strategic digital marketing campaign designed to generate interest and drive visitors to the stand for an exclusive preview. The campaign can spotlight a single product or the full range, leveraging BKT’s and Univergomma’s social media channels for promotion.

Project
Adobe Suite

Web App

BKT

Prospect

Gamification
At the event, our booth will feature girls dressed in peasant costumes to draw attention and create a buzz.
This strategy is part of a gamification approach designed to engage attendees and collect contact information. A photographer will accompany them to capture content for social media, further enhancing our online visibility and interaction.

The video includes several different scenes, one of which reveals a BKT tire. The objective is to click 'Stop' and pause on the image of the new tire. The game also allows you to increase visits to the BKT stand

Social Media & Social ADV
The purpose is to engage the audience by incorporating teasing elements and irony, using countdowns to build anticipation and excitement, and leveraging “leaked news” about upcoming products to spark curiosity and keep the intrigue.

LANDING PAGE

The landing page will showcase the creative story in one place, allowing the target audience to follow along and generate buzz. It serves as a unique platform to build anticipation and momentum, with the potential to go viral.

*Work created while collaborating with creative agencies.